Online Video Marketing: Things you need to know | intro60 Blog

Posted by intro60.com on Jul 29, 2012 in Marketing tips, Online Video Marketing | 0 comments

By?Local Advertising,?National Advertising

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As the online and offline worlds con?tinue to evolve and inter?act, mar?keters con?tinue to seek advice and data to ratio?nal?ize the choices they make about what kind of con?tent to pop?u?late their web?sites with. ?When con?sid?er?ing online video mar?ket?ing for your busi?ness, review the evi?dence below, that shows you can increase sales and con?ver?sion rates, drive more traf?fic to your site, reduce ser?vic?ing costs, make a?strong con?nec?tion between on and offline mar?ket?ing efforts, and per?haps most impor?tantly, build long-??term rela?tion?ships with your cus?tomers. ?That said, one caveat to a?suc?cess?ful online media strat?egy is that qual?ity of con?tent and strate?gic deploy?ment of online video mar?ket?ing material.

Online Video Mar?ket?ing: Qual?ity Matters

• Video pro?duced by a?pro?fes?sional ad agency, and opti?mized cor?rectly dri?ves 30% more traf?fic than user-??generated video (Source:?Com?score).

Increase Your Con?ver?sion Rate & Rev?enue Per?Sale

• Web?site vis?i?tors who review prod?uct and ser?vice infor?ma?tional videos dur?ing the course of their visit are 85% more likely to make a?pur?chase than vis?i?tors who do not encounter video con?tent (Source:?Inter?net Retailer).
• Major Inter?net retail?ers and ser?vice providers report con?ver?sion rate increases from 6???44% for prod?ucts that are sup?ported by online video infor?ma?tion (Source:?ReelSEO).
• A recent Inter?net Retailer study showed that 52% of online shop?pers said they feel more con?fi?dent about mak?ing a?pur?chase after watch?ing a?video about prod?ucts they are con?sid?er?ing. ?When a?video is pre?sented prop?erly, and con?tains the appro?pri?ate amount of infor?ma?tion, over two-??thirds of con?sumers will watch a?video twice.
• Retail sites with video increase the aver?age sale rev?enue by 13% (Source:?L2 Spe?cialty Retail Report).

Drive More Traf?fic To Your Site With Online Video Marketing

• When opti?mized cor?rectly, video con?tent increases the like?li?hood of a?first page Google search result by 53 times (Source:?For?rester).
• Video con?tent search results appear in 70% of the top 100 list?ings, which are the most com?monly dis?played results for uni?ver?sal or blended queries (Source:?Mar?ket?ing?week).

Reduce Cus?tomer Ser?vice?Costs

• Major online brands includ?ing Dell and Vir?gin Mobile report a?reduc?tion in ser?vice call vol?ume by 5???10% as a?result of incor?po?rat?ing instruc?tional, and prod?uct infor?ma?tion videos on their web?sites (Source:?The Aus?tralian).
• Online retail?ers have also found that strate?gi?cally adding online video to sup?port prod?ucts has reduced prod?uct returns at a?rate between 10???25% (Source:?Inter?net Retailer).

Con?nect The Offline World With The Online World

• Lead?ing CPG firms have found that online video cor?re?lates with a?6% increase in brick-??and-??mortar store sales (Source:?Nielsen).
• Online video makes up approx?i?mately 50% of all smart?phone traf?fic, and nearly 70% of traf?fic on cer?tain provider net?works (Source:?Google).
• 80% of mobile device users employ their devices to help make pur?chase deci?sions, and at 74%, nearly all of them make a?pur?chase as a?result (Source:?Google).
• Nearly 50% of online shop?pers in the United States con?ducted research on prod?ucts or ser?vices in store, or on loca?tion, before return?ing to home or work to make a?pur?chase online (Source:?eMar?keter).

Build Rela?tion?ships With Your Customers

• Online video mar?ket?ing com?po?nents drive increased pur?chase intent by nearly 1.25%, and are more than four time more effec?tive than Flash con?tent (Source:?Dou?bleClick)
• View?ers favored a?brand 2% more when exposed to online video ads, as opposed to just 0.15% for ads with just Flash ani?ma?tion (Source:?Dou?bleClick)
• Con?sumers are increas?ingly cor?re?lat?ing their expec?ta?tions for online shop?ping expe?ri?ences with that of their expe?ri?ence in brick-??and-??mortar stores. ?Oppor?tu?ni?ties to build brand affin?ity, and cus?tomer loy?alty online with online video are increas?ingly impor?tant to the suc?cess of on and offline busi?ness models.

Use Video To Gen?er?ate Social Media?Buzz

• 46% of online shop?pers share videos from retail and brand sites via Face?book, 40% by email, and 14% by Twitter.

Source: http://www.intro60.net/blog/video-marketing/how-online-video-marketing-can-help-grow-your-business

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